Side by side
True Wealth vs Selma Finance vs frankly
Choose up to four firms. We compare what matters when things go wrong: licences, compensation, legal protections, track record, then platforms and products.
| Firm | True Wealth | Selma Finance | frankly |
|---|---|---|---|
| Protection Score | 59 | 59 | 56 |
| Licence status | Swiss licence | Swiss licence | Swiss licence |
| European licences | FINMA | FINMA | FINMA |
| Other licences | |||
| Compensation via EU/UK/CH entity | FINMA: Securities are separated from the bank's own assets; cash is covered by deposit protection | FINMA: Securities are separated from the bank's own assets; cash is covered by deposit protection | FINMA: Securities are separated from the bank's own assets; cash is covered by deposit protection |
| Negative balance protection (retail) | Not guaranteed | Not guaranteed | Not guaranteed |
| Headquarters |  Switzerland | Switzerland | Switzerland |
| Founded | 2013 | 2016 | 2019 |
| Type | Robo-advisers & fund platforms | Robo-advisers & fund platforms | Robo-advisers & fund platforms |
| Listed / bank | — | — | — |
| Platforms | Own platform | Own platform | Own platform |
| Products | ETFs | ETFs | Funds |
| Features | Savings plans | Savings plans | Savings plans |
| Full profile | Full profile | Full profile |
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